Facebook has over 2.8 billion active users per month, providing access to a vast and diverse audience. Around 3.8 million of these users are in Denmark. This constitutes a significant portion of the Danish population and demonstrates the platform's popularity and potential.
Instagram is a visually driven platform that allows businesses to showcase products and services in an attractive and engaging manner. High-quality images and videos can quickly and effectively capture users' attention. Therefore, Instagram is effective for building brand awareness and strengthening one's visual identity.
Pinterest is a visual search engine and social media platform where users seek inspiration through images and videos. This makes it ideal for brands to present their products or services in a visually appealing way.
Users on Pinterest often have a higher purchase intent compared to other social media platforms. Many visit Pinterest to find ideas for future purchases, plan projects, or gather inspiration for lifestyle changes.
Unlike other social media posts that can quickly disappear from a user's feed, pins on Pinterest have a longer lifespan. A popular pin can continue to attract attention and traffic for several months or even years after it was initially posted.
LinkedIn offers advanced targeting options based on user profiles, including job title, company, industry, experience, and education. These types of targeting are not available on other platforms, making it possible to reach very specific and relevant audiences within particular industries.
Paid advertising on social media platforms allows for targeting ads to specific demographic groups based on age, gender, interests, behavior, and geographic location. This ensures that ads reach the most relevant potential customers.
Paid ads can significantly increase your company's visibility by reaching a broader audience than organic content alone. This can lead to increased brand awareness and attract more followers and customers.
Paid campaigns can be quickly adjusted and optimized based on performance and feedback. We can easily test and change different messages, images, and target audiences to find the most effective combination.
I hold a Meta Creative Strategy Professional Certification and a Pinterest Media Buyer Certification.
